Why are biologics so expensive?
Biologics are complicated to make and reproduce. In addition, part of the high cost is because they’re targeting less common tumors or subtypes of tumors. The biologic trastuzumab — Herceptin — just targets HER2+ breast cancer, for instance. And then there are rarer tumor types where companies feel that to recoup their cost of developing and manufacturing the drug, they have to charge an arm and a leg for it.
But biologics are also being marketed directly to patients. Pharmaceutical companies spend hundreds of billions of dollars putting ads on TV and on the web and in newspapers and magazines asking patients to talk to their doctor about their drug.
Most major professional organizations like ASCO believe we need to end this kind of direct-to-consumer advertising. It’s not good for patients and it accounts for a huge portion of the annual budgets within these companies which then charge these high prices to pay for advertising. That makes no sense. If they got rid of that part of their budget, they could pass the savings onto the patient.
Will biosimilars, like generics, cost less?
Biosimilars are a promising way to increase competition, make biologics more accessible and potentially bring down costs, but it’s complicated.
When there is more than one version of a biologic and the guidelines say you can use any of them because they should be equally effective, payers as well as health systems will negotiate prices. They’ll try to get the drug makers to compete with one another, lower the price or give them some kind of deal, and then they’ll say that’s our preferred form of the biologic therapy.
Nevertheless, time will tell.
A biologic/biosimilar used for supportive care is one thing. Cancer treatment is another. Cancer raises the anxiety level and the desperation. And often with it, the price. Patients don’t really have a good alternative choice to forgo therapy in most instances. Therefore, the healthcare market is not actually a “free-market.”
Are you seeing any of what FDA Commissioner Dr. Scott Gottlieb called “shenanigans,” pharma practices that might keep these drugs expensive?
Some of these biologics have several patents, not just one. So pharmaceutical companies can keep the patent infringement litigation going for years and prevent other companies from making a biosimilar in the U.S.
Also, biologic manufacturers are now getting into the biosimilar space, arguing ”Who better than us to make them?“ That means they’re in competition with themselves and they’re not going to automatically lower the price.
Can we make the field more competitive?
With biosimilars, the whole idea is to foster competition. That idea was even highlighted by the recent President’s Cancer Panel Report. But they’re still complex molecules that require a major cost investment, so there’s a concern that competition will not be enough to substantially lower the escalating price of these products.
Competition is certainly needed because clearly these companies know that cancer patients and their families will often pay whatever it takes to get access to a new therapy. We can’t just leave it to market forces to limit the cost.
One proposal is to put a cap on how much pharmaceutical companies can charge for “me-too-biologics” [biologics that target the same molecular pathways but are developed independently]. And putting a cap on what biosimilars can charge might begin to blunt that vicious cycle. The challenge is you can’t make it so draconian that companies decide it’s not worth it because there will be no competition.
Are there other things that can be done to bring down costs?
We need to find a way. There needs to be some regulation, or else the only ones not profiting in all of this will be the patients — and it’s their lives that are at stake.
Again, some of these agents are miracle drugs, but others may only improve median survival by a month or weeks, days, or not at all. Yet they’re being priced as the market will bear so patients are paying top dollar for nominal benefit. Value-based pricing — allowing the Centers for Medicare and Medicaid Services to set or negotiate prices with manufacturers, to set or negotiate the price with the company in proportion to the drug’s benefit, its value to patients and the system — makes so much sense.
But it takes political will, it takes determination, and it takes vocal patient advocates and providers. Industry isn’t going to do this on its own, and Congress doesn’t seem compelled to do much either.
The ballot box is always there, but the voice of the patient and those in the health care field can be influential. We have to be far more vocal — it’s not just about cost, it’s about doing what’s right and assuring appropriate access to these exciting, potentially curative drugs.